Terms of Service

Effective Date: January 9, 2026

These Terms of Service (“Terms”) govern access to and use of the website, products, datasets, services, and related offerings (collectively, the “Services”) provided by Allora Labs, Inc., a Delaware corporation (“Allora Labs,” “Company,” “we,” “us,” or “our”).

By accessing or using the Services, you (“Customer,” “you,” or “your”) agree to be bound by these Terms. If you do not agree, you may not access or use the Services.

1. Nature of Services

Allora Labs provides privacy-safe data products and services, including but not limited to:

Advertising audiences and datasets
Custom audience development
Business intelligence and analytics
Strategic consulting related to advertising, audience development, and data strategy

All data products are delivered as datasets or audience files intended for use by Customers within third-party advertising platforms or internal systems.

Allora Labs does not operate advertising accounts, place media, or execute campaigns on behalf of Customers.

2. Sale of Data Products

Data Products are provided as-is, subject to these Terms.
Ownership, control, and use of Data Products transfer to the Customer upon delivery, subject to applicable law and platform policies.
Allora Labs does not guarantee performance, results, conversion rates, or outcomes arising from Customer use of any Data Product.

3. Customer-Controlled Activation & Use

Customer bears sole responsibility for how Data Products are used after delivery.

Specifically:

Allora Labs does not upload, inject, activate, or deploy data into Customer advertising accounts.
Allora Labs does not access, manage, or control Customer accounts on platforms such as Meta, Google, LinkedIn, TikTok, programmatic DSPs, or any other third-party system.
Any decision to upload, use, activate, or apply a Data Product is made solely by the Customer.
Any guidance provided by Allora Labs is informational only and does not constitute execution or control.

4. Platform Compliance & Account Risk

Customers acknowledge and agree that:

Each advertising platform maintains its own terms, policies, and data usage requirements.
Customer is solely responsible for platform compliance.
Allora Labs is not liable for suspensions, rejections, restrictions, penalties, bans, or losses.
No warranties are made regarding platform acceptance or continued account eligibility.

5. No Legal, Advertising, or Financial Advice

Allora Labs does not provide legal, regulatory, financial, or advertising compliance advice. Customers are responsible for consulting their own professional advisors.

6. No Collection of Payment Information

Allora Labs does not collect or store payment card information.
Payments are processed by PCI-compliant third-party providers such as Stripe.
Payment information is governed by the processor’s own terms and policies.
Allora Labs bears no liability for third-party payment processing issues.

7. Intellectual Property

Except for Customer-owned Data Products:

Allora Labs retains all rights to its proprietary systems, methodologies, software, and intellectual property.
No rights are granted beyond limited use of delivered Data Products.

8. Disclaimers

THE SERVICES AND DATA PRODUCTS ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT, ARE DISCLAIMED.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

Allora Labs shall not be liable for indirect, incidental, consequential, special, or punitive damages.
Allora Labs shall not be liable for lost profits, lost data, loss of business, or platform-related losses.
Total liability shall not exceed the amount paid for the specific Service giving rise to the claim.

10. Indemnification

Customer agrees to indemnify and hold harmless Allora Labs from claims arising from:

Customer’s use of Data Products
Customer’s advertising activities
Violation of laws or platform policies
Misuse of the Services

11. Termination

Allora Labs may suspend or terminate access to the Services for violations of these Terms or applicable law. Obligations incurred prior to termination remain in effect.

12. Governing Law & Jurisdiction

These Terms are governed by the laws of the State of Delaware. Disputes shall be resolved exclusively in state or federal courts located in Delaware.

13. Changes to These Terms

Allora Labs may modify these Terms at any time. Continued use constitutes acceptance of updated Terms.

14. Contact Information

Allora Labs, Inc.
A Delaware Corporation

By using the Services, you acknowledge that you have read, understood, and agree to these Terms of Service.